Integrations | Practive Ad Docs

Practive Ad integrates with your existing tools so leads flow directly into your CRM, analytics track every click, and workflows trigger automatically.

CRM Integrations

HubSpot

Automatically sync engaged leads into HubSpot with full conversation context.

What syncs:

Contact creation with name, company, source channel
Full conversation history logged in the contact timeline
Practive Ad engagement score as a custom property
Automatic deal creation for high-intent leads

Setup: Dashboard > Integrations > HubSpot > Connect. Authorize via OAuth and you're live.

Salesforce

Push Practive Ad leads into Salesforce as Leads, Contacts, or Opportunities.

What syncs:

Lead and Account records from engaged conversations
Activity logging as Salesforce Tasks
Custom field mapping for engagement score and intent level
Opportunity creation for high-fit leads

Setup: Dashboard > Integrations > Salesforce > Connect. Log in, grant permissions, and map your fields.

Automation

Zapier

Connect Practive Ad to 5,000+ apps without writing code.

Setup: Dashboard > Integrations > Zapier > Generate API Key. Create Zaps triggered by Practive Ad events.

Popular workflows:

Trigger	Action	Use Case
High-fit engagement	Slack message	Notify your sales team instantly
New engagement	Google Sheet row	Log all activity for analysis
Daily digest	Email notification	Morning summary to your team
High-intent lead	Asana task	Auto-assign follow-up tasks

Custom Webhooks

Send real-time events to your own backend for fully custom integrations.

Available events:

engagement.created — AI engaged in a conversation
engagement.responded — Someone replied to the AI
engagement.high_intent — High buying intent detected
contact.created — New contact discovered
backlink.earned — New backlink acquired

Setup: Dashboard > Integrations > Webhooks > Add Endpoint. Enter your HTTPS URL, select events, and test.

All webhooks include a signature header for verification and retry for 24 hours on failure.

Analytics

Google Analytics

Automatically adds UTM parameters to all links so you can track Practive Ad traffic separately in GA.

UTM format:

utm_source=practive
utm_medium=engagement or organic
utm_campaign={asset_name}
utm_content={channel}

Setup: Dashboard > Integrations > Google Analytics > Connect. Authorize your GA property and tracking starts automatically.

Google Tag Manager

Push Practive Ad data into your GTM data layer for advanced tracking and retargeting.

Data layer variables:

practive_source — Channel name
practive_fit_score — Engagement quality (0–1)
practive_intent — high / medium / low
practive_product — Asset name

Use cases: Fire conversion pixels only for high-intent visitors, build retargeting audiences by channel, segment analytics by intent level.

Setup: Dashboard > Integrations > GTM > Enter your Container ID.

Monitoring Your Integrations

View all connected services at Dashboard > Integrations:

Connection status and last sync time
Records synced count
Error messages (if any)
One-click disconnect

Troubleshooting tips:

Verify API credentials are still valid if a connection drops
Check field mappings if data isn't syncing correctly
Ensure webhook endpoints return 200 OK within 30 seconds

Ready to connect your tools? Head to Dashboard > Integrations or see Getting Started for the full setup.